I get a call and am asked by the client, “I have a product, what can you do for me”?
Say that you have a bottle that needs to be photographed. It needs to be shot mostly for use on a website – to help “sell” the product. I’d like to keep the background clean so that the customers stay focused on your product, its a really beautiful product after all!
So many things coursing through my mind; perspective, lighting, contrast and how all of that comes into play……..What about perspective? Angles to consider. Up? Down? Side view? 3/4? Profile? Down the hatch? I have to find something different, something that sets it apart.
The road less traveled.
Lighting – The “lost” art!! Throw some shadow in? Do I want a gel with some tone? Do I want high contrast or low? Lots of saturated color? Tones that are pale and light, dark and shadowy? 
In my minds eye I see it all at once!! All of these details start come into play and I begin to work my magic………and I love it!
