Creating drama is all about using lighting to strike a chord. It's all about the mood you want and how to get there. That drama that you create is how you catch someone's eye and potentially help to sell a product. Some of the best shoots are when you have time to play around with the light and work with the client to collaborate on variations, backgrounds, surfaces and multiple light sources to get the "just right"
Planning for dinner always seems to pose a bit of a challenge. A bit like planning for a shoot. Lots of little bits and pieces that you need to consider. You normally need to take into consideration a lot of perspectives from your family or clients. It's all about gathering the right information up front, making sure that you listen closely - thinking about all of the details and having all of the right things
Each shoot day, I'm presented with a new challenge - no matter what I need to shoot. Products, Food, Jewelry, Shoes, People.........you throw it at me and I figure it out. Problem solver is my daily "who I am." Creative guy is what I'd prefer as first on my list, but isn't always top due to the over-arching need of "what does the client want?" With this challenge above, it was a little bit of both and that challenge
Who knew how important color choice can be to the impact of a job? Well, of course Nick knew! That's what he does and does best. High impact. Take a basic product and will it grab people automatically? Probably not. Yet, if you study it long enough, find a complimentary angle, think about some pretty incredible high contrast lighting and pop some major color in ............... BAM! You've got a shot! Got your
Dreaming in color… Thinking warm thoughts & spring colors. Shape, texture, light and contrast.
Right Time, Right People, Right Place. There are times in your life when everything aligns. The right people at just the right time. This winter has been one of those times for our studio. One of our clients has kept us on our toes shooting a multitude of fresh, trendy products with some really cool designs! We are grateful for the new friendships, collaborations, and the opportunity to work hard to keep our clients
Model - Andy Churchill, hair/makeup - Kathleen Schiffman/Anchor Artist A new direction for us - people with product. Let us know what you think!
We are ready to be done with winter! How about you??
Here is one of our most recent tear sheets from Timberland.
Here is the latest mailing card that we created and sent out. We are designing new pairings based on the many images we have shot over the past few years. This gives us some space to play and we are excited about the two new images we are busy developing. We have done lots of testing and are ready to move on to final shooting. We can't wait to share our new work with you all.