My mentor, Bill Buckley used to say he lit products “to illuminate their interior qualities”. Great lighting makes you feel something of the essence, the inner quality and voice of the subject. There is a rising tide of discerning consumers who are looking deeper at the quality and soul of what they are buying. They are looking carefully at what they eat. Is it non-GMO? Does it contain Gluten? Added sugars? Is it a Read More
A win, win.
Each shoot day, I'm presented with a new challenge - no matter what I need to shoot. Products, Food, Jewelry, Shoes, People.........you throw it at me and I figure it out. Problem solver is my daily "who I am." Creative guy is what I'd prefer as first on my list, but isn't always top due to the over-arching need of "what does the client want?" With this challenge above, it was a little bit of both and that challenge Read More
Color can have SUCH an impact!
Who knew how important color choice can be to the impact of a job? Well, of course Nick knew! That's what he does and does best. High impact. Take a basic product and will it grab people automatically? Probably not. Yet, if you study it long enough, find a complimentary angle, think about some pretty incredible high contrast lighting and pop some major color in ............... BAM! You've got a shot! Got your Read More