Creating drama is all about using lighting to strike a chord. It's all about the mood you want and how to get there. That drama that you create is how you catch someone's eye and potentially help to sell a product. Some of the best shoots are when you have time to play around with the light and work with the client to collaborate on variations, backgrounds, surfaces and multiple light sources to get the "just right"
Planning for dinner always seems to pose a bit of a challenge. A bit like planning for a shoot. Lots of little bits and pieces that you need to consider. You normally need to take into consideration a lot of perspectives from your family or clients. It's all about gathering the right information up front, making sure that you listen closely - thinking about all of the details and having all of the right things